Can you revive a dead fish? It seems that art, creativity, and innovation can breath life into a lifeless billboard. This September, we managed to “resurrect” a gigantic salmon at the heart of Vienna with the help of the talented artist Raffael Strasser. The creative ad campaign aims at raising awareness on the effects of destructive overfishing practices, while drawing attention to three new seafood alternatives: Revo Gravlax, Revo Tuna Spread, Revo Salmon Spread.
